Greetings, readers, and welcome to the Summer 2019 edition of Tahoe Magazine.
You can go here to read a digital version of the magazine, which published today across the greater Tahoe-Truckee region, as well as in Reno.
This summer will mark my ninth year working with Tahoe Magazine, and eighth since taking on the role of editor. It’s rather incredible how much time flies — and, how much changes along the way.
When I look back at summertime 2010, I can distinctly recall how much the Truckee-Tahoe region was in a tough place — fewer and fewer people were spending money to vacation here due to the Great Recession’s ugly head still lingering above water.
Complicating this was the fact the region was coming off another mediocre winter for the ski resorts. To put it politely, the situation was less than ideal.
So, several community leaders came together to ensure our future was bright from a tourism perspective. Whether it was focusing on how to draw more tourists during Tahoe’s historical “shoulder seasons” or drawing more big-time events to the region, people slowly came back.
By the time the recession was over and the California drought hit high gear in 2013-15, the storm was weathered; Tahoe’s tourism seal was truly broken, so to speak, and we’ve never looked back.
Of course, regardless of efforts to attract tourists, one thing has always remained constant, whether in 2010, 1970 and even looking ahead to 2020 and beyond — we are all here because of Lake Tahoe, and at the end of the day, it’s the lake’s calming clear waters and the Sierra’s sweet environmental charm that keeps us coming back for more.
With that in mind, I hope you enjoy our newest edition of Tahoe Magazine, which I feel wonderfully embraces that charm and highlights all the fun opportunities — from dining to entertainment to recreation and beyond — this region has to offer.
Kevin MacMillan is editor of Tahoe Magazine, which publishes content regularly at www.tahoemagazine.com, as well as on Facebook and Instagram. Email him at firstname.lastname@example.org with questions, comments, feedback and ideas.