For years The League To Save Lake Tahoe’s “Keep Tahoe Blue” sticker has dominated the bumpers of lake-loving drivers, even spawning spinoffs like the oft-seen “Drink Tahoe Brew.”
But lately, you might have noticed a new design gracing the Nalgene bottles of hikers.
Haleigh Hoff is a Reno-based designer who creates fun California- and Nevada-inspired apparel and accessories, including a line of stickers featuring Tahoe’s peaks and waters.
Hoff Goods launched in 2018 as a personal creative outlet for Hoff while she works with design clients on branding their businesses.
“My design style is big, bold and colorful,” says Hoff. “My artwork is most commonly inspired by my surroundings and the things I love the most, [like] my dog, trees, the retro style of the 70’s thick lines, and skate n’ surf culture.”
As for her favorite spot in Tahoe? “Anywhere on the Nevada side where I can perch up on a smooth boulder right on the water’s edge, and spread out and chill there all day.”
To see more of Hoff’s designs, visit www.hoffgoods.co.